The goal of this course is to expand on the concept of trade and ways to market product & services internationally. Thus this course aims to bring the knowledge on the advancement of trade era and major international trade strategies are released.

Internationalization stages of businesses, differences between local, international, multinational, global, transtional organizations, international environment, international trade theory, internationalization theories, The political economy of international trade, the foreign exchange market, the international monetary system, the global capital market, World Trade Organization, regional economic integration stages, effects of international culture and business ethics, entry strategies and strategic alliances,  organizational planning, organizing, coordinating, controling, functional management in international companies, R&D, purchasing, logistics, production, marketing, sales, human resource management, finance, accounting, management information systems.

International HRM builds on the foundations of human resource management ideas, by considering what the HRM concept actually means in different countries around the world. This course investigates how multinational organizations are managing their way through this complexity, making strategic choices in international HRM to ensure they achieve the ultimate balancing act of thinking global but acting local.  The aims of this course are understanding the nature of international human resource management and appreciate how and why international human resource management has become so critical to competitiveness, developing greater sensitivity and confidence in our own capacity to effectively impact the HRM process when working across cultures.

The main topics are, difference between international human resource management and domestic human resource management, reasons for emergence of international human resource management, models of international human resource management, role of culture in international human resource management, recruitment and selection in international context, performance appraisal in international context, training and development in international context, compensation management in international context.

 

 

This course introduces the strategies of brand loyalty and discusses the concept of brand image and brand awareness as a means to establish well explained marketing plans to compete in local and global markets. So this course aims to exemplify brand value and brand equity in the context of establishing an effective brand. In this perspective, brand perception and corporate brands are explained by the support of case studies

 

 

This course includes basic concepts and models of national income. The main topics are money and banking, aggregate demand, aggregate supply, fiscal policy, monetary policy, inflation, unemployment, economic growth and  international economic relations.

This course explains the basic principles of international marketing. In this sense, entry strategies to global markets are identified and marketing strategies are revealed in an attempt to be successful in international markets. Product, price, place and distribution policies regarding international markets are explained and marketing research strategies especially when entering into global markets is detailed. International market segmentation is criticized and all theories regarding the international marketing evolution is retrieved. Finally, positioning strategies are explained and target markets are being analyzed in terms of their effectiveness.

 

This course explains the basic principles of tourism marketing. Besides, entry strategies to tourism markets are identified and tourism marketing strategies are revealed in an attempt to be successful in tourism markets. Product, price, place and distribution policies regarding tourism markets are explained in terms of tourism management effectiveness.

This course about world literature is designed to enable students to pursue their interests in literature beyond linguistic or cultural boundaries. Classes and readings are in English. Major objectives of this course are: to learn how to read carefully and critically and to be able to recognize major literary terms, themes and writing strategies employed by different writers and also gaining an awareness and an appreciation of other cultures and ideas. The students are also asked to be able to compare and contrast themes and characters across several works and share theis knowledge of one culture clearly and effectively with the class.